MultiChoice Africa yesterday joined the rest of the world in celebrating Africa Day which celebrates African success and diversity as well as its struggles and to highlight the cultural and economic potential.
As part of the celebrations, MultiChoice officials paid a surprise visit to Nation Publications Limited (NPL) head office in Blantyre, along with Miss Malawi Cecilia Khofi.
MultiChoice Malawi marketing manager Chimwemwe Nyirenda said the day is not just about celebrating the continent’s growth and unity, but also about “who we are as Africans”.
“As a company that was conceived, born and bred on this continent, MultiChoice Africa believes that the dream of African pride and unity will only be achieved when we become proud of the common values we share based on our culture and heritage,” he said.
Speaking to The Nation, Miss Malawi said that it is good to celebrate the African identity. “We should be proud of ourselves as Africans. That is why I am wearing traditional wear made here in Malawi,” she said.
During the visit, Miss Malawi, on behalf of MultiChoice, handed some gifts to members of staff. The entourage also included Ngoni traditional dancers clad in the war regalia, who followed her like bodyguards while carrying and waving short spears and shields as symbols of Ngoni culture, one of Africa’s ethnic groups. n