After a four year hiatus, Miss Malawi launches on Wednesday, courtesy of a partnership between two media heavyweights in the country-Zodiak Broadcasting Station (ZBS) and Nation Publications Limited (NPL).
Today, the two media houses formally take over the organisation of the beauty pageant, since the crowning of Susan Mtegha as Miss Malawi in 2012.
They have taken over the Miss Malawi operating license from Events Management Limited.
The launch, at Capital Hotel marks another milestone in the history of the pageant which from now onwards, seeks to be a tool of empowering women, according to Teresa Ndanga, spokesperson of the taskforce for the launch.
“We believe this will be the start of an exciting journey of recognizing both the beauty, creativity and brilliance of Malawian young women. The event will be a convergence of both the past and the future as we will bring the past queens.
“Miss Malawi is another way of empowering women as such it is not only for young women in town but we are looking at even districts. So we are going to each and every district to scout and audition, and the selected will compete at regional level. More details will be madepublic during the launch,” she said.
Ndanga then called on individuals and the corporate world to join forces with the two media houses in making the pageant a success.