As one way of supporting the arts and culture in the country, FDH Bank has given away 10 tickets to lucky winners of its two Lake of Stars promotions just a day before the festival begins.
FDH Bank public relations officer Lorraine Lusinje said one promotion asked its customers to like and share its posts on social media while the other targeted customers that opened Ufulu Digital Accounts or deposit a minimum of K5 000 into their Ufulu Digital Accounts. The promotions run from 28th August to 20th September, 2018.
Lusinje said: “As a business, we like to engage with our customers and give back to them. In everything we do we put the customers first. We also like to engage with the society at large.”
She said the bank wanted to give the 10 people an opportunity to experience the Lake of Stars Cultural Festival.
“FDH Bank is a homegrown bank that champions growth and remains committed to promoting our cultural heritage as well as tourism. Lake of Stars is an annual event that promotes such sectors in the country,” she said.
FDH Bank has partnered with Lake of Stars and is sponsoring the festival to the tune of K3.5 million and it will provide financial services at the festival.
One of the lucky winners, Ahmed Dagia, a first year telecommunications student at The Polytechnic, expressed happiness on winning.
“I am quite overwhelmed. This has really caught me by surprise but I am happy,” he said
Dagia won after transacting on his Ufulu Digital Account.
In another development, MultiChoice has announced that it will produce a one-hour documentary of the 2018 Lake of Stars Arts Festival which will be aired later this year on the digital satelitte television.
In a statement, Multichoice says the documentary, which will have two presenters, will feature Malawi Summer fashion designs by Mzuzu Fashion Week, Malawi Tourism focusing on Lake Malawi’s experience, local artists’ interviews and performances as well as visual arts.
“The documentary will also showcase the audience appreciating the show, particularly Malawi culture, its food and other aspects of Malawi tourism,” reads part of the statement.
MultiChoice Malawi marketing manager Chimwemwe Nyirenda said: “As MultiChoice Malawi, we are pleased that we will feature Malawi on DStv because it contributes to development of the tourism industry.”
He also said MultiChoice is running Lake of Stars adverts on some of its channels.
Meanwhile, some of the local artists billed to perform at the festival say they are not going there to fill the numbers but they want to show the world that Malawi has what it takes to shine musically on the global stage.
Hip-hop stars Fredokiss, Suffix and Macelba are some of the local acts expected to be on call during the three-day event.
Fredokiss said: “It is a big international stage. We want to represent Malawi in a very special way by sharing the ghetto stories and experiences through music. But most of all we want to have fun with all the festival-goers.”
Lilongwe-based rapper Macelba said together with his band they are ready to set the LoS stage on fire.
On his part Suffix said: “We have just finished our rehearsals and any time now we will setting out for Salima. I have big surprise for my fans. They should come and be part of history. We want to make this a moment they will cherish forever.”
Also making the local line-up are Faith Mussa, George Kalukusha, Kim of Diamonds and Forus Dance Crew, among others. n