MultiChoice Malawi has launched an English Premier League (EPL) short message service (SMS) promotion called ‘Show your true colours’ in an attempt to provide extra excitement among the league’s local faithful.
Speaking during the launching ceremony held at Sunbird Mount Soche on Friday, MultiChoice Malawi marketing manager Chimwemwe Nyirenda said the promotion will involve predicting results of selected EPL matches to 51400 starting this week.
“Every week, we will be announcing the ‘Game of the week’ and entrants will be predicting the results prior to the game through SMS that will be sent using both TNM and Airtel and details will be carried in The Daily Times every Tuesday,” said Nyirenda.
He said the first prize will be a replica jersey for EPL teams and there will be four other consolation prizes that will include T-shirts and caps.
“The first five people that will text the right predictions will automatically win the prizes,” said Nyirenda.
In a related development, MultiChoice Malawi has announced winners of the 2013 Africa Cup of Nations promotion whereby their customers were asked to pay three months subscription to win a fully funded trip to watch either the opening or the final game.
The winners are A.J Kaluwa and Charles Kadzidzi (both from Lilongwe) and Robert Coombes from Blantyre.
Nyirenda also said MultiChoice will beam all the 2013 Africa Cup of Nations on SuperSport live and in high definition [HD].