MultiChoice Malawi says it is pleased with the progress it has made in increasing local content on its platforms this year.
MultiChoice Malawi general manager Gus Banda said this in Lilongwe during an end-of-year party it organised for the media recently that it is pleasing to note that the initiatives which aim at involving local talent are progressing well and have been embraced by the audience.
“I must sincerely applaud all of you for embracing our industry-wide initiative, the MultiChoice Talent Factory, launched in May this year and is our flagship investment initiative, training Africa’s future storytellers, as well as the AMVCAs, which celebrates our creative industry professionals and their work,” he said.
Banda said the investments in the creative economies, the young people and the industry reinforce MultiChoice Malawi’s continued commitment to making a difference in the industry and to enriching lives.
“In fact, the year ahead promises to be even better as we attempt to localise the MultiChoice brand, encouraging and supporting local filmmakers to get their content on to our Zambezi Magic platform among other local investment highlights,” said Banda.
He said they are committed to showcasing the best African content across the continent.
“The digital age means we are in a position to take African stories to the world and create a global market for what we do,” he added.
MultiChoice Malawi marketing manager Chimwemwe Nyirenda said next year their clients should expect the launch of new DStv decoder, Explora 3 and watching the African Cup of Nations (Afcon) 2019, Netball World Cup in which Malawi Queens will be participating, among others.