The channels, which will be available on DStv this Tuesday, include the repositioned AfricaMagic now focusing on family-themed programming and the 24-hour AfricaMagic Movies (formerly Africa Magic Plus) which celebrates the continent’s vibrant legacies and traditions.
Completing the set will be the AfricaMagic Entertainment, which will serve as the epicentre of African productions from East, West and Central Africa. This makes AfricaMagic channels home to a wide-range of the continent’s storytelling, music, talk shows, drama and series.
“The new channels offer DStv subscribers the flexibility and freedom to choose the content they prefer on themed AfricaMagic platforms,” said MultiChoice sales and marketing manager for the south, Chimwemwe Nyirenda.
Typical of the African tradition the M-Net channel propagates, the audience at the cocktail at Steers Gardens in Blantyre were clad in various traditional wear, with Khalidwe Wear creations dominating the dress code.
Rounding off the sweet-home feeling, the get-together was brightened by throbbing drumbeats of Fikisa trio, poems by the pacesetting Nyamalikiti Nthiwatiwa and sketches by Lions Theatre garbed in white robes people see in witchcraft rituals that dot Nigerian movies on AfricaMagic.
And the movie audience have a home on AfricaMagic (channel 115) which is dedicated to all the familiar faces from Nollywood as well as stories that tell the continent’s rich history and cultural legacy in motion pictures.
The ‘family-friendly’ channel (114) will feature movies, series, sitcoms and documentaries best enjoyed in the presence of parents and children.
Similarly, the entertainment channel (128) will be home to Tinsel, Jacob’s Cross and Big Brother Africa, which returns next month.