As a form of art and expression of culture and uniqueness, musicians in the country have engaged an extra gear to identify themselves with fashion to communicate and build engaging brands.
From live shows to music videos, Malawian musicians have embraced fashion as a fundamental component, which adds colour to their creativity.
Faith Mussa’s show held last Christmas was a candid example of how musicians are increasingly embracing fashion as a tool of communication and edification of their brands.
The dress-code of many artists on the night revealed how musicians have embraced chitenje to fly high with fashion.
Blending chitenje with modern touch or pure African or Malawian styles is fast becoming a force to reckon with among artists.
From jim-dresses, gowns to sleeve and sleeveless shirts, musicians such as Chitheka Family, Mussa and Sam Shaba sported elegant and simple outfits for a public figure or stage performer.
A patron, Elsie Mlelemba from Kanjedza, remarked:
“This is the way to go. I mean, musicians ought to look trendy like this. With this, who cannot take a picture with their preferred celebrity?”
She added that best dressed musicians carry their brand effectively as compared to shabbily looking ones.
“When your brand divorces fashion sense people are quick to lose confidence in you. You know, fans want to associate themselves with good things.
“Again, poor fashion sense among artists poses danger to their reputation,” she tipped the country’s artists.
Other musicians flying high the country’s fashion industry include Sangie, Tay Grin, Nesness, Gwamba and DNA who have been spotted in styling designs derived from chitenje. n