The inaugural Mzuzu Fashion Week has incorporated breast cancer awareness as one of the core activities when the event takes place at the Grand Palace Hotel from October 14 to 17.
Under the Think Pink! banner, the initiative aims to save valuable lives of women of the reproductive age who may possibly have aided in developing Malawi are being lost needlessly due to lack of awareness of the disease.
“The breast cancer problem in Malawi needs to be assertively attended to in order to reduce the mortality rate of women. Therefore, #ThinkPinkMW aims to reduce the number of deaths from breast cancer by raising awareness on the importance of early detection of the disease which can save lives and to advocate for complete treatment for breast cancer in Malawi.
“The Mzuzu Fashion Week team and its designers have as this year’s corporate social responsibility initiative chosen to support Think Pink! During Mother’s Day show, there will be a Think Pink! segment where all the designers will showcase one pink piece. All the pieces will go up for auction and all the proceeds donated to Think Pink Malawi,” says one of the event’s organiser Wezi Mzumara of Kwanza PR.
More than simply providing a platform for local designers to promote their products, the event hopes to inspire a new generation of fashion designers and entrepreneurs.
“These individuals could then use their skills to create jobs as well as products that may be exported, thereby generating revenue for the nation. The event also aims to raise the standards in Malawi’s fashion industry. It will serve as a place where stakeholders can network, compete and learn from one another.
“This would thereby lead to a greater demand for Malawian clothing and thereby boost the nation’s economic standing. Mzuzu Fashion Week would like to ask for the support of the government, the private sector and Malawi as a whole as the event has the potential to be a major contributor to Malawi’s socio-economic growth,” says Zikani Nyirenda of Zik Garvey Investments. n