After impressing with his new music approach, gospel hotshot Patience Namadingo launches his Lero album on Saturday night at Comesa Hall in Blantyre.
Of late, Namadingo has taken the music industry by storm with his acoustic hit Msati Mseke and the follow-up Macheza.
There is a big change in the way organisers of Namadingo’s launch have planned the event, where, unlike most gospel shows which accompany a whole village of supporting artists, Namadingo only features fellow gospel artist Faith Mussa for this show.
His manager Amos Mlolowa, who is executive producer of Active A Studios, said the launch is solely the audience to wallow in Namadingo’s talent.
Said Mlolowa: “Patience Namadingo is a brand on his own. So, we are simply fulfilling his desires by building him as an independent image. We want people to like him and patronise his shows because he has the talent and professionality. Not necessarily because he has featured a whole troupe of supporting artists.”
According to Mlolowa, Namadingo has taken a new music direction as far as his branding is concerned which extends to his live performances.
“We do not want to give his fans half-baked services; hence, our decision to embrace change in all aspects of his life, including music. It is high time we give Malawians the best in terms of innovation in the music industry,” he said.
On his part, Namadingo said he has embraced professional standards to take his career to levels that will see him focusing on building a reputable brand.
He said: “It is high time I build my own reputation as an influential brand. I am always inspired by other international artists that come to Malawi and leave a mark as individuals not group. This is necessary if we are to change as Malawian artists.”n