I n 2020, musician Patience Namadingo set his sights on conquering the Southern Africa Development Community (Sadc) market.
Months down the line, it appears his charge to penetrate the Sadc region is about to begin in earnest. The artist is set to release nine songs done in different languages spoken in countries such as Angola, South Africa, Botswana, Zambia and Lesotho.
Namadingo has dubbed the charge as Sadc2021 and he is being backed by Zambian record label Elation Entertainment which he is signed up to.
“My competition is no longer home with my brothers. It is now across the world. Home is where I will bring inspiration and motivation to others. My mind has settled for Sadc2021 between March and June 2021,” he wrote on his Facebook page.
In an interview, the artist said the songs were recorded, mixed, mastered and videos shot in South Africa, Zimbabwe, Botswana and Zambia. The first song will be released on March 26.
He said that though music is understood as a universal language, it is a miscalculation to ignore the limitation that language brings in communicating the message and content carried in the songs; hence, his decision to record the songs in different languages.
The songs up for release as part of this initiative are Osazofika done in South Africa’s Zulu, Batswana Aleteng done in Tswana, a language spoken in Botswana, Mupfungwa Dzangu done in Zimbabwe’s Shona and Ndimangofuna done in Chichewa.
Other songs are Letsatsi done is Sotho spoken in Lesotho, Still More done in Zambia’s Nyanja and A Toua Espera done in Portuguese, a language spoken in Mozambique, Angola and part of Namibia.
The songs have been recorded live and have been produced by several producers.