National Bank of Malawi (NBM) plc has teamed up with Growth Africa and mHub, a technology and innovation hub, to develop and distribute targeted video content to start-ups.
The businesses are under the growth accelerator programme to address specified needs and gaps amid the Covid-19 pandemic.
In an interview on Tuesday, NBM plc head of personal and business banking Oswin Kasunda said the Malawi Stock Exchange-listed bank is expected to offer growth-related support and mentorship to entrepreneurs through the targeted video content.
“Right now, face-to-face interaction with the entrepreneurs is limited, therefore, these videos are intended to supplement other business development support activities,” he said.
NBM plc is a financing partner for the United Nations Development Programme and Royal Norwegian Embassy-led growth accelerator programme, which is an entrepreneurship support intervention.
On the other hand, Growth Africa and mHub are implementers of the programme.
Growth Africa project catalyst Postar Chikaoneka said they look for innovative ways to support ventures in the programme and one of them was to partner NBM plc and other programme partners to create video content that addresses critical business challenges.
NBM plc joined the programme as a partner to provide matching funds to the entrepreneurs, a requirement for them to access funding of up to $40 000 (about K30 million).