The New Partnership for Africa Development (NEPAD) is now officially rebranded as African Union Development Agency (AUDA) working towards creating an enabling environment for the continent through the African we want, Agenda 2063 brand.
The Agency, through its thematic areas will also work to not only shape but also develop the African narrative through its mandate of strengthening the capacity of African Union member states and regional bodies; advance knowledge-based advisory support, undertake the full range of resource mobilisation, and serve as the continent’s technical interface with all Africa’s development stakeholders and development partners among others.
This was revealed at the ongoing brand awareness campaign with media from across Africa currently being held in Nairobi, Kenya.
In an earlier interview by the Chief Executive Officer for the Agency, Dr. Ibrahim Mayaki said: “The transformation from NEPAD Agency to the African Union Development Agency will be showcased from the start, in the difference we will be making through our new mandate.
“The transformation plan begins in 2019 which will demonstrate what AUDA is about. The implementation of the 2019 work plan will hence set the tone for the space we will be occupying as the development agency of the African Union. We embrace this transformation and I have full confidence that we are all ready for the task at hand.”
According to head of communications for NEPAD-AUDA, Mwanja Ng’anjo, creating awareness of the AUDA-NEPAD’s new brand and socialization and inviting media from different countries is necessary to drive the Agenda 2063.
“We need to let our stakeholders appreciate, where we have come from, and where we are driving the Agenda 2063 and that is why we are here today. As you might be aware, we have more that 40 projects currently running and we need to sync all these with our thematic areas to enable a systematic transformation,” she said.
The Agency’s’ seven thematic strategic areas include: economic integration; human and institutional development; food systems and empowerment of rural communities; sustainable energy; climate resilience and natural resources management; science, technology and innovation plus institutional enhancement.