New TV firm targets arts, culture content
Malawi is set to have more quality entertainment television programmes this year following an ambitious project that a local firm, Moving Minds Multimedia, has embarked on.
From next week, Moving Minds will be recording three television programmes which should be ready in May and will be distributed via local channels.
“We are here to discover the other side of Malawi. As such, we will be doing programmes that can be beamed anywhere across the globe starting with the three scripts that go under production starting next week. Directors are ready and cameras in place so all is set.
“Our programmes will be about entertainment, arts, culture and girls empowerment, but the three scripts which are ready, the content is about entertainment. The production will be directed by Kara Stevenson, a Canadian television presenter,” said the firm’s founder Lameck Luhanga.
Once the digital migration is fully done, the programmes are being shot in high-definition (HD) and once done this is done, two television channels will be identified to buy the content.
Among other entertainment programmes that Moving Minds Multimedia is set to produce is Malawi’s Got Talent.
“We will be searching and using the unseen talents of our youths in the country, with more focus in arts like paintings, traditional music among others. The contestants will show us what they have done or they can do on camera to make things happen. Our focus is arts as it is one of the areas Malawi is not utilising.
“In a way, our culture and history are saved and kept in the art. For example how famous the Monalisa painting is? There is a lot of money and art endowment back in the villages, but it is not being utilised because it is not seen,” said Luhanga.
