In an effort to promote diversity in the entertainment industry, a festival called Night and Day has been introduced by Blantyre-based entertainment firm E&M Creations.
One of those behind the festival, Horace Mkandawire, said the event seeks to celebrate night life and its impact on the economy.
He said: “We recognise that entertainment is not only a source of interaction, but also a focal point for business. Therefore, we want to utilise this club life as a socialisation process that can help people to strike business deals,” he said.
“The festival is going to create a whole new experience for all club patrons by presenting them different activities such as a careful selection of different club and radio DJs that will be entertaining patrons.”
The festival officially launches at Blue Elephant club in Blantyre from 9pm on Friday.
The event will see different DJs entertaining patrons from different floors.
On Sunday, the event will change its pattern, turning into an urban jam that will see urban artists share the stage from 1pm with the party continuing into the early morning hours of Sunday.
The initiative, a brainchild of rapper Eric Matewere, is managed by Malumbo Tembo, Xtreme Entertainment and Blue Elephant.
Performers during the event will include Theo Thomson, Slessor, Saint, Mfo, Ril B and DJs Mkanamwano, PostNegative, Stanley Kadzuwa and Fingers, among others.