Carlsberg Malawi have said apart from the sponsorship package, local football giants Big Bullets and Mighty Wanderers stand to make millions from SMS promotional campaigns if they take a firm line towards it.
The companyâ€™s group senior brands manager Twikale Chirwa said this on Tuesday when the giant local brewer officially announced that it would bankroll the two giants this season as well as reintroduce a national cup.
He said if they play their cards well, the Bullets and Nomads stand a chance of making a fortune in excess of K5 million (about $20 000) each in the promotion drive.
“We are going to run a promotion called â€˜Win for your clubâ€™ whereby a club can win K5 million and that calls for a Carlsberg.
“The money that we will give to the two clubs should just be a bonus. In England, clubs are run like corporate entities and they make money through initiatives,” noted Chirwa.
On her part, Carlsbergâ€™s group marketing manager Gwynyth Mchiela said: “As we stated, our vision is to commercialise football in Malawi and the promotion is part of that campaign.”
FAM president Walter Nyamilandu, who negotiated the sponsorship, described the development as a landmark.
“It was unexpected that a big corporate company would come out to bail out the two clubs at the same time,” said Nyamilandu.
He also said when he pursued the agenda for the sponsorship, some quarters thought it was a far-fetched dream.
Both Wanderers general secretary David Kanyenda and Bullets chairperson Malinda Chinyama said they would urge their fans to support the promotion campaign.
Said Kanyenda: “We do realise that a win-win partnership is important; we, therefore, undertake to add value to your brand.”
The two clubs also thanked Nyamilandu for the big role he played in securing the sponsorship.
Said Chinyama: “Mr. President, we recognise the efforts you made to secure the sponsorship and we appreciate that you fulfilled your promise.”