Mighty Wanderers have unveiled plans to launch a three-year strategic plan as part of their Golden Jubilee celebrations later this month.
According to the clubâ€™s general secretary and legal adviser David Kanyenda, the strategic plan will serve as a single reference document for policy makers of the club in an attempt to secure and retain sustainable competitive advantage.
“The process of developing the strategic blueprint shall be participatory, involving all key stakeholders including but not limited to current and former players, administrators and sponsors as well as supporters,” said Kanyenda in an exclusive interview on Wednesday.
On sponsorship, Kanyenda said they are in talks with potential sponsors.
He said the club realises that a win-win partnership entails that each party adds value and contributes to the relationship as opposed to having a sponsor as the sole benefactor and the club as the exclusive beneficiary.
“A commercial strategy geared to diversify the clubâ€™s resource base has been devised and promulgated and details whereof shall be formally unveiled during the launch of the strategic plan.
“We [also] noted that the FAM president [Walter Nyamilandu] recently undertook to assist us to identify a sponsor. We, therefore, intend to explore this opportunity too,” he said.
On gate takings, Kanyenda said the Nomads will educate fans on the purpose of the proceeds towards attaining financial sustainability, warning that any fan or official involved in siphoning gate takings shall be prosecuted.
He also said in the wake of prevailing sponsorship drought, Wanderers shall, in conjunction with fellow Super League teams, champion lobbying of Sports Council, FAM, Sulom and government to secure substantial reduction of their share from gate takings.
“We believe this shall boost the clubâ€™s revenue. Sulomâ€™s exorbitant registration fees ought to follow the same fate. At a bare minimum, clubs ought to mutually agree with the leagueâ€™s economic registration fees,” he said.
Commenting on the Golden Jubilee celebrations, Kanyenda said the club will hold a celebratory function that will include activities ranging from social corporate responsibility, sports, entertainment to media-related functions.
Football marketing consultant Felix Ngamanya-Sapao described the Nomads plans as viable.
“But the challenge will be to walk the talk because in most cases local clubs seem to come up with brilliant ideas but implementing them has proved to be a big challenge,” said Sapao.