Nation Publication Limited (NPL) and The Post of Zambia have entered into a twinning agreement where the two organisations will hold various strategic workshops and engage in staff exchange programmes.
With sponsorship from World Association of Newspapers and News Publishers (Wan-Infra), the two media organisations hope to grow their businesses through sharing of experiences and expertise.
Three fellows from The Post recently visited NPL offices in Blantyre where they interacted with staff in various departments.
The Post managing editor Bivan Saluseki said on Thursday the relations with NPL are expected to cover various areas, including news presentation, circulation, competition and performance appraisal for editorial staff.
â€œIt can be said that The Post and NPL were born from the same parent. This is because they both began as their countries entered into multiparty [dispensation]. Because of this history, the two papers have similar strengths and challenges, of course, with minor differences.
â€œWe have lined up a number of strategic meetings to see how we can both grow while learning from each other,â€ said Saluseki.
NPL managing editor Edward Chitsulo said the programme will help build capacity of both papers for the benefit of their respective readers.
â€œWe had started the programme with a Zimbabwean publication but it failed due to some technicalities. We are now twinning with The Post which is a great opportunity because the two countries have so much in common.
â€œWe believe that each publication has its strengths and weaknesses and we hope that together, we can build on the strengths and improve on the weaknesses,â€ said Chitsulo.
Early this year, NPL also sent a team to Zambia.