National Initiative for Civic Education (Nice) Trust has engaged radio drama artists to equip them with knowledge on the global novel coronavirus (Covid-19) disease.
As part of the first phase of their intervention, the organisation yesterday began a three-day training of actors from three of Malawi Broadcasting Corporation (MBC) popular radio plays Nzeru Mkupangwa, Pamajiga and Sewero La Sabata Ino.
The training will help develop the artists capacity in developing content to raise awareness on the coronavirus pandemic and the fresh presidential election slated for July 2.
Speaking during the opening of the training, Nice Trust executive director Ollen Mwalubunju said given the nature of the pandemic, radio remains the safest and most effective media to reach out to the masses with various messages.
“We have found ourselves in a very tough position where we need to divide our attention and expertise between making sure
that the masses are informed about the impending electoral process and playing our role in curbing this pandemic,” he said.
Mwalubunju said that experience attests to the fact that the three radio drama plays have a big impact in offering entertainment and education. He said it is in this light that the role of artists becomes vital.
He also asked political leaders to make sure that their followers are observing social distancing during their campaign period if the country is to avoid a catastrophe and minimise the threat of the disease.
Mwabulunju said: “From here we will also engage theatre players from districts with the aim of utilising community radio stations. The task at hand is enormous and it is our wish to reach out to as many people as possible.”
Taking his turn, MBC managing director Aubrey Sumbuleta said the nature of this year’s election is unique as it will only involve a presidential race; hence, the need for the actors to be on their toes to make it known to the rural masses.
“I have trust that these actors will rise up and offer the same service to the nation as they have always done. It appears like a simple task but it comes with a huge responsibility considering what is at stake,” he said.