Saturday, July 2, 2022
  • About Us
  • ImagiNATION
  • Rate Card
  • Contact Us
The Nation Online
Advertisement
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Life & Style
    • Every Woman
      • Soul
      • Family
    • Religion
    • Feature
  • Society
  • Columns
  • Sports
  • Chichewa
  • Enation
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Life & Style
    • Every Woman
      • Soul
      • Family
    • Religion
    • Feature
  • Society
  • Columns
  • Sports
  • Chichewa
  • Enation
No Result
View All Result
No Result
View All Result
Home Entertainment Entertainment News

Raggae/dancehall needs promotion

by Edith Gondwe
24/09/2021
in Entertainment News
4 min read
0
Share on FacebookShare on TwitterShare on WhatsAppShare on LinkedinLinkedinShare via Email

Reggae/dancehall is a music genre that is popular around the world, but is yet to make tangible inroads in Malawi. One local reggae/dancehall artist, who owns an entertainment stable Baobab Entertainment, has embarked on a project to promote the genre across Africa. His name is Tanthwe Madalitso Jelemani, popularly known as TJ Bless. Our arts editor EDITH GONDWE sat down with Baobab Entertainment administration director Burnet Mulungu to learn more about the project. Exceprts:

First, what is the revolutionary project?

Revolution Volume 1 is a reggae/dancehall music album compiled by several artists correctly called Reggae-Dancehall Army Africa. It was recorded here in Malawi and South Africa and got mastered in Germany at Planet Earth Studios by Ganjaman. The project was introduced and initiated by Malawian reggae artist and actor TJ Bless who is based in Germany, real name Madalitso Jelemani, under his entertainment company called Baobab Entertainment.

What inspired the founder to come up with this project?

The founder, who is also an artist and an actor, was inspired by his personal experience in the music industry. He observed that Malawi as a country has great talent and potential when it comes to arts and music, but there’s not much done to uplift that. And also, his previous experience that many artistic works are not properly given a global audience made him decide to come up with a long-standing solution.

All this drove him to assemble a team of artists that can take the music to global platforms and get recognised.  Despite the project starting in Malawi, the target is always Africa and the whole world.

Why reggae dancehall?

The founder of the Reggae-Dancehall Army Africa and Baobab Entertainment is a reggae/dancehall artist and starting off with reggae music was ideal as it is a field that he [TJ Bless] has more knowledge and experience in. And also reggae music is one of the music genres in Malawi and Africa that is not given that much attention except for the already established big names in the game. Baobab Entertainment took a different approach by uniting all the up-and-coming artists in the country on a revolutionary journey. Reggae and dancehall project is just the beginning of projects that are put in place at Baobab Entertainment [i.e. a hip-hop project is being prepared]. Baobab Entertainment recognises all forms of art and related artistic elements [projects that have impact on art and music].

So far in Malawi, who are the artists that you are working with?

Reggae/dancehall Army Africa  comprises artists like Mwiza Sambo, Mandizo, Viddiex Fyah, Massa Xross Fyah, Queen Fyah, Trumel, Sibunyenyana, Sean Morgan, Dada Sato, Chycoon Njuchi King, Divine Rythms , Oneness Crew [Nesnes, Donald, Deward, Atcheya, Shadow B], T Kells , Tamia, Daniel Psalms, Theophilus, Family Roots , Rudebway Dewa, St33n and many others.

How are you promoting the project and how do you plan to move on from this step?

We have launched a digital campaign for the album where we are promoting digital copies of the album available on all digital platforms worldwide distributed by Baobab Entertainment itself. We have had interviews on both radio and television to promote the album plus publications, magazines and blogs.

We are planning to have an album launch show in one of the cities soon. The album is also available for sale on www.baobabentertainment.com. Baobab Entertainment also offers music distribution services on over 100 digital platforms worldwide, including tidal, deezer, iTunes and Amazon, among others.

Previous Post

Small businesses get K28bn boost from UN

Next Post

Malawi’s Oscar dream

Related Posts

Chill

Miss Malawi, four years later

July 1, 2022
Chill

Promoting cultural diversity through food

July 1, 2022
Entertainment News

Visual artists test global market

June 29, 2022
Next Post
Shemu Joyah and the cast of the movie The Road To Sunrise

Malawi’s Oscar dream

Opinions and Columns

My Turn

Following spouse is no crime

July 1, 2022
Rise and Shine

Create your personal brand

June 30, 2022
Business Unpacked

We can do without some levies in fuel price

June 29, 2022
My Turn

US court threatens women’s rights

June 29, 2022

Malawi-Music.com Top10

Trending Stories

  • Entrance to one of the VP’s official residences in Blantyre: Mudi House

    New VP houses draw criticism

    0 shares
    Share 0 Tweet 0
  •  Malawi credit Status at risk

    0 shares
    Share 0 Tweet 0
  • Britain squeezes Zuneth Sattar

    0 shares
    Share 0 Tweet 0
  • 4 DPP MPs disown Nankhumwa injunction

    0 shares
    Share 0 Tweet 0
  • Ex-MPC boss sues for unfair dismissal

    0 shares
    Share 0 Tweet 0

  • Values
  • Our Philosophy
  • Editorial policy
  • Advertising Policy
  • Code of Conduct
  • Plagiarism disclaimer
  • Disclaimer
  • Privacy Policy
  • Terms of use

© 2022 Nation Publications Limited. All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Entertainment
  • Life & Style
    • Every Woman
      • Soul
      • Family
    • Religion
    • Feature
  • Society
  • Columns
  • Sports
  • Chichewa
  • Enation

© 2020 Nation Publications Limited. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.