Up-and-coming musicians have a chance to showcase their abilities through a singing competition being coordinated by a local music production house, Raw Jam Records.
Participants in the competition will tussle in three rounds. The first round will involve 12 participants while the second round will have eight participants and the final round will have four.
The organisers say the winner will be chosen based on lyrical content, originality, talent, style and dressing, among other factors. A panel of judges will be responsible for identifying the winners.
The communication from organisers reads: “This competition, which will mainly concentrate on dancehall music, is the first of the three competitions that we are planning to run. Hip-hop, R ‘n’ B and cypher competitions will follow and each competition will have its own theme.”
Despite the core objective of the competition being identifying raw talent, the competition has adopted the girl-child education theme to use the music channel to enlighten the youth on the importance of education and empower them with information.
Raw Jam Records communications manager Mike Ngwira in an interview said through the competition, they are planning to engage not less than 20 000 music fans through their Facebook and WhatsApp social media platforms.
He said: “We are targeting the youth. As you can see, we are trying to make them the centre of everything that is happening around them. “We are trying to achieve this by promoting their natural talents, making sure they achieve their academic dreams as well.”
The winner will be given a chance to record three songs and one music video for free. Their songs will also be promoted on radio, television and on their social media pages for free. The runner-up will record three songs for free and enjoy free promotion.