Promising prospects await Malawian artists as South Africa’s budding promotion agency, Best Variety Entertainment, is scouting for raw talent.
The firm’s director Sangwani Chisimba has partnered Lilongwe-based businessperson Edward Simama to develop young talent in collaboration with Soweto-based Syndicate Media.
According to Chisimba, winners will sign a recording contract with his outfit as well as get linked to other international agencies.
“We want to take the performing arts to a global audience by promoting the home industry. We are looking for energetic, free-spirited, raw talent, not copycats. We can refine them into stars,†said Chisimba.
Chisimba and Simama have already conducted auditions in Mzuzu and Lilongwe. They identified two finalists at each destination.
On Sunday, the auditions will go to Blantyre Youth Centre.
“We goofed by holding the auditions at fancy venues in Mzuzu and Lilongwe. Other quarters felt marginalised. This time, we have opted for a more moderate venue,†said Simama.
The national finals will take place next month.
