Promising prospects await Malawian artists as South Africaâ€™s budding promotion agency, Best Variety Entertainment, is scouting for raw talent.
The firmâ€™s director Sangwani Chisimba has partnered Lilongwe-based businessperson Edward Simama to develop young talent in collaboration with Soweto-based Syndicate Media.
According to Chisimba, winners will sign a recording contract with his outfit as well as get linked to other international agencies.
â€œWe want to take the performing arts to a global audience by promoting the home industry. We are looking for energetic, free-spirited, raw talent, not copycats. We can refine them into stars,â€ said Chisimba.
Chisimba and Simama have already conducted auditions in Mzuzu and Lilongwe. They identified two finalists at each destination.
On Sunday, the auditions will go to Blantyre Youth Centre.
â€œWe goofed by holding the auditions at fancy venues in Mzuzu and Lilongwe. Other quarters felt marginalised. This time, we have opted for a more moderate venue,â€ said Simama.
The national finals will take place next month.