This year’s Sand Music Festival headline acts will offer music for all age groups, organisers have said.
Impakt Events director Lucius Banda said this year they have chosen King Sounds from Jamaica to cater for the mature audience and reggae music lovers.
The event will take place at Kabumba Hotel in Salima from November 1 to 3.
“For the youth and women, we have Vee Mampeezy and B1 who are currently enjoying attention in Malawi due to their hit songs Dumelana and Kwa George, respectively,” he said.
Banda said King Sounds is a legend who has been playing reggae music for years and released hits over the years.
He said Vee Mampeezy is the artists many Malawians can relate to because of his music.
“His songs are more famous in Malawi more than he is. It is time to put name of the artist to the song,” said Banda.
He disclosed that Impakt Events is still looking for a female headliner.
“With the 50-50 campaign I think we can do better by having a female face. We are still looking,” said the Mabala hit maker.
Music critic Gregory Gondwe said while the youthful audience might not be familiar with King Sounds, he is a living legend.
He said: “Going by the current trend, King Sounds might be the other side of artistes like Busy Signal who appeal to the youthful audience. But this UK-based Jamaican reggae icon is in the league of old reggae timers like Burning Spear and that is an honour to the genre to be brought into the country. He is good for the festival’s reputation, but he really can’t help the accounting books of the organisers.”
King Sounds, born Roy Livingstone Plummer, 71, is a Jamaican reggae musician who released several albums in the late 1970s.
He has been performing over the years with The Israelites.
Some of his hit songs are I Don’t Want to Hurt You, There is a Reward and Strength to Strength.
Vee Mampeezy, real name Odirile Vee Sento, is a Botswana musician and the leader and songwriter of Lamalanga and Black Money Makers records.
Malawians know his popular songs such as Dumelana, Dololoand Taku.
B1, a Zambian artist, is now a household name thanks to the popularity of his songs Kwa George, Perfecto andSikiriti, among others.
Other artists to perform at the two-day event include Black Missionaries Band, Wailing Brothers, Piksy, Atoht Manje, Anthony Makondetsa, Nepman, Skeffa Chimoto, Sam Smack, Kell Kay, Lulu and Janta.
Last year, Sand Music Festival was headlined by Kenyatta Hill.