The sixth edition of Mzuzu Fashion Week (MzFW) will be held digitally in observance of Covid-19 pandemic prevention measures.
The edition, dubbed the Rebirth, will be held from October 26 to 30 2020 virtually but one activity, fashion cocktail, will be held at Malvile Boutique Hotel in Lilongwe.
Speaking Thursday in an interview with Malawi News Agency (Mana), MzFW co-founder Zikani Nyirenda said this year’s MzFW, will have all but one event held digitally.
“The 2020 MzFW edition will have a couple of pre and post event talks virtually, to discuss challenges which the Malawi Fashion [industry] is facing amidst Covid-19 pandemic and propose better ways of handling the challenges to put the Malawi fashion industry on the map,” he said.
Nyirenda said there will be a series of virtual talks through various digital platforms among leaders and influencers in the fashion industry.
“We will, through this year’s fashion week, reach out to a cross-section of people. The fashion cocktail will take place in Lilongwe away from Mzuzu where we have been holding the event in the past years,” he said.
On her part, a designer Beatrice Mabvuto, said she is excited with how the fashion week has been organised considering the challenges which are being faced the fashion industry in the country faces due to Covid-19.
“I am excited with the event as it will be my second time to showcase my designs and this time, I will showcase a mini capsule collection with six-style looks mixed with men’s wear,” she said.
Mabvuto explained that the concept of holding the event digitally is wonderful as she would court more customers within and outside Malawi.
However, the designer, known by her clothing brand SCORPII Clothings, said the Covid- 19 pandemic has negatively impacted her business as she has challenges in accessing material for her products.
MzFW is held annually to display and showcase talent, art, fashion and creativity of local fashion designers as a way of courting customers.