Multi-talented artist Sonye has embraced his real name Sonyezo as his new brand.
“I am proud to be Malawian; hence, I feel Sonyezo represents the mature side of me. I believe every artist has to grow his or her brand always so the name change is my way of rebranding into something bigger than I was,” said Sonyezo.
The artist came into the music industry as DJ Sonye before rebranding to Sonye and now Sonyezo.
The artist, who doubles as producer and singer, said he is now focusing on breaking the international music market with his rebranding.
“I am focusing on international market now, taking my lokolo to the world,” he declared.
Meanwhile, Sonyezo under his Houston Creative label has dropped his new single Lokolo worldwide. It is currently found on internationally-acclaimed sites such as Amazon, iTunes, Tidal and Spotify. The single is also selling on Malawi’s online music stores at K100.
For years, Sonyezo has been rendering his support to other artists including Tay Grin. His singles like Sugar Mummie and Kanda, which features Nigeria’s Orezi.
“I enjoy recording music that’s why I spend much of my time working with other artists like Tay Grin,” he said, adding his label is about appreciating local music.
With a traditional theme, Sonyezo’s Lokolo sets the mood for itself as it starts playing. The intriguing guitars by Manyozo Desire defend the element of tradition which Lokolo advances. Lokolo is spiced up by a mesmerizing voice of Lilia, completing it to a master piece.