Theo faces litmus test

He was nearly pushed out of the local music front because of his high concentration on the international scene.

But he is up again to defend his local popularity. That is award-winning urban musician Theo Thomson who is bouncing back on stage Sunday to launch his new album White Elephant at Robin’s Park in Blantyre.

In an interview on Wednesday, Theo said he is set to re-launch his career on major note come Sunday.

“All is set for the launch. In fact, this is the day I was waiting for to feast with my fans after taking a long break on the local music scene. It will be amazing,” said Theo.

One of Theo’s imposing shows happened in October 2010 at Comesa Hall when he   launched his debut album Gypsy.

The launch was rated as a milestone in his music career as it attracted an impressive youthful audience plus a cream of supporting acts.

However, between 2010 and 2015, Theo’s eyes had been fixed on international map where he was releasing international singles on iTunes.

Although this development detached him from his local audience, it paid him off because he happened to be one of the earliest Malawian urban artists with a music video on MTV Base.

He also received a premium airplay on Channel O. In 2015, he was playlisted on BBC Radio and Radio Afro in Australia, RealTalk Radio in California and various other radio stations in America, Europe and Africa.

But Theo said time has come for him to re-establish brand on the local scene.

“I am bouncing back bigger and better. So far, the response has been good,” said Theo.

In preparing of his White Elephant launch Theo has been partaking at various youth shows on voluntary basis.

Among others, Theo’s launch will be supported by Tay Grin of Chipapappa fame, Dali, DareDevils, Sangie, Bucci and Faith Mussa.

White Elephant features tracks such as Maybe Tomorrow, which has already made impressive inroads in the local music industry. n