Award-winning urban musician Theo Thomson relaunched his career on a high note at Chancellor College (Chanco) in Zomba on Saturday night where his new music received remarkable reception.
This was during an event aimed at promoting condom use which saw Theo sharing the stage with other popular urban musicians such as Classic, Diktator, BlakJak and Janta.
Theo performed at Chanco barely a week after staging another impressive performance at a poolside music party at Dorvic Hotel in Blantyre.
Speaking during a listening party held at American Corner at the Polytechnic in Blantyre, Theo said he is set to rebuild his career.
“I want to take my career to my local fans as they have wanted me to. I feel this is the best I can do for now,” he said.
He did not specify why his career was nose-diving or why he has been silent for the last couple of years.
In his efforts to rebuild his career, lately Theo has been participating in a number of local shows.
“I was overwhelmed with the response of my music. This has really given me a drive to do more,” he said.
May Be Tomorrow is one of Theo’s compelling songs featured on his new album White Elephant.
His brand manager Prince Chikweba of Mawu Productions said they are set to take Theo closer to his fans.
“We want to correct the misconceptions that Theo is a white guy whose music appeals to a specific audience because he is Malawian and he will always be. The only thing that we are trying to improve is his availability to his fans,” said Chikweba.
Selling Theo to event organisers and making him available to events such as urban music shows are some of the strategies Mawu Productions is using to get the artist to interact with his fans. n