Mobile and ICT service providers TNM plc have announced the engagement of six creatives as their brand ambassadors dubbed TNM Youth Stars of Malawi.
On the list is new music sensation dancehall artist Eli Njuchi, violinist Alex Gomba, cinematographer Vincent Kamlanje, model Mphatso Kachigwanda, reggae/dancehall female artist Amaka and poet Tamanda Kanjaye. The list has been completed by Malawi Under 20 football team captain Hadji Wali.
The selected ambassadors are young people aged below 20, who are some of the most promising young talents in their areas of expertise.
The seven were unveiled during the launch of the TNM Youth Stars of Malawi on Wednesday evening at Bingu International Convention Centre in Lilongwe. Minister of Youth of Sports Ulemu Msungama attended the event.
TNM plc chief executive officer Arnold Mbwana said as a local company, they realise the importance of promoting local talent, hence, the motivation to sign the seven young talented individuals.
“Each has a unique talent that they are bringing and TNM plc will provide a platform for each to showcase and grow their talents. We envision a future where big brands are able to partner with young people who exhibit potential to promote Malawian culture and inspire others with their talent,” he said.
Msungama hailed TNM plc for signing the young talents, which he said can be used in many ways to promote Malawian culture.
He said: “I have seen among them Eli Njuchi. He is one exceptional talent. The wisdom in music is so inspiring. When you look at his age, you are baffled.”
In his reaction, Kamlanje, who trades under his Viny Visuals brand, said: “I feel so honoured and knowing that I am not the only one in the film industry, I want to use this opportunity to the fullest of my capabilities.”
On her part, Amaka said: “This recognition means a lot because it has given me strength to push on with my music career.”