TNM has pumped in K8 million towards the newly introduced Cape Maclear Triathlon, which will take place from September 18 to 20 on Lake Malawi.
The event, which will attract international participants, is the brainchild of Mizu Foundation of Lilongwe.
It will involve canoe racing, a 17-kilometre cycling race, track and field completion for a distance of 4.5 kilometres.
Participants will also compete in beach soccer and beach volleyball.
TNM sponsorship and public relationship manager Limbani Nsapato said during the launch in Lilongwe on Tuesday that as a Malawian company they decided to support the event.
“We are the main sponsors of the event and are proud to be part of such sports gathering, which also has the potential to contribute towards improved tourism. We are already into sports as we finance the top football league in the country,” said Nsapato.
Chairperson of Mizu Foundation, Peter Thompson said they plan to make the event annual to utilise the beauty of Lake Malawi to promote water sports.
“Such events are there to promote sports and tourism. Sports is not about football only, but running, beach volleyball and soccer, canoeing and many others,” said Thompson. n