TNM, Sulom roll out cashless ticketing

The Super League of Malawi (Sulom) and TNM have introduced electronic ticketing system via the sponsors’ mobile money service, Mpamba.

Announcing the new development, TNM chief officer for consumer services Daniel Makata said the move is in line with continuous improvements in the delivery of innovative, converged mobile and ICT services.

He said: “The goal is to change customer and soccer fans’ experiences for the better and propel football development into a great future. This will support long-term financial and administrative sustainability of the Super League clubs and, overall, the game of football in Malawi, for which TNM is a historic and trusted sponsorship partner.

“As we grow our network services using modern and advanced technology, we are taking football and its fans along with us into the future. We will leave no stone unturned to ensure that we continue with our commitment to develop football in all its respects, and in turn contribute to socioeconomic development of the country.”

Those who will buy their tickets using Mpamba will also benefit from a discount of K500 per match. To buy match tickets, customers must register on Mpamba mobile money service.

“The new service eliminates the hassle and risk associated with going to the match loaded with cash, which may get lost, stolen or sometimes pose health hazards. With Mpamba, watching your favourite team at the weekend has become ever smarter,” said Makata.

He said the service was sampled during the recent Africa Cup of Nations qualifier between Malawi and Comoros at Bingu National Stadium in Lilongwe, where it passed the requisite tests.

The service will be launched during this afternoon’s Super League match between Silver Strikers and Nyasa Big Bullets at Civo Stadium in Lilongwe.

Commenting on the initiative, Sulom treasurer Tiya SombaBanda said: “The advance ticketing through Mpamba will enable clubs to easily cushion their budgets ahead of a fixture, as they might advance their share to cater for transport and accommodation and other expenses. Gate entry turnaround time at the stadiums will also improve as fans will not be queuing to wait for cash transactions at the turnstile.”