TNM to help in clubs commercialisation drive

TNM, sponsors of the flagship football league, has said from next season, it will be involved in the drive to help clubs commercialise.

TNM head of marketing Sobhuza Ngwenya was reacting to Big Bullets chairperson Malinda Chinyama’s call that the mobile network service provider should consider involving clubs in its promotion drives so that they too should benefit from the initiatives.

“As the sponsor of the league, TNM can consider involving teams in its promotional campaigns such as predictions through SMS which can also benefit the clubs in the long run,” suggested Chinyama.

And in response to the call, Ngwenya assured the move was already in the pipeline.

“We were just working on the technical aspects. Otherwise the plans to roll out joint promotional drives are already in the pipeline and we’ll soon announce the modalities,” said Ngwenya.

TNM sponsors the flagship league to the tune of K60 million (about $400 000) and apart from the prizes, they also provide two sets of uniforms and a K1 million subvention to each of the 15 teams.

Sulom president Innocent Bottomani has since commended TNM’s move.

“It could be a win-win situation because teams will also benefit from the initiative,” said Bottomani.