A team from Trace Africa will be at the Lake of Stars (LoS) Festival, which starts at Chintheche in Nkhata Bay today, to sample live performances by local musicians.
The development has prompted MultiChoice Malawi to urge local musicians to take their music videos to the event and submit them directly to the channel which targets the Southern African audience.
MultiChoice Malawi has been urging musicians to submit their music videos so that they are beamed on the channel, which broadcasts on Digital Satellite Television (DStv) channel 326, but the response has not been impressive.
“The Trace Africa team has decided to come to the event to meet the artists and sample live music performances from the event so that they know the quality of our music,” said MultiChoice Malawi sales and marketing manager Chimwemwe Nyirenda.
“We started appealing for music videos when Trace Africa was about to be launched, but only a few artists have responded. Then when the channel went on air early September we simplified the process by asking them to bring the music videos to MultiChoice Malawi offices in Blantyre and Lilongwe so we could submit and coordinate the process.”
He said regardless of the development, the response from the musicians has not been impressive, prompting the latest call for the musicians to take advantage of the Trace Africa team’s presence at the event.
Nyirenda said the team will engage local artists so that they collect more Malawi music videos.
“I hope local artists will see this as an opportunity to interact with Trace Africa. They may even ask Trace Africa what specifications they are looking for so that next time they shoot a video, they produce standard quality for the international stage,” he said.
So far, only Tay Grin’s Kanda—which features Sonye and Nigerian Orezi—is playing on the channel after the musician submitted it directly when he visited the channels studios in South Africa.
MultiChoice Malawi will set up an information centre at the event which runs up to Monday morning.
The channel wants the music to be submitted in High Definition files or MP4 format.
Submitted a video: Tay Grin