Mizu Foundation has said proceeds from the newly introduced TNM Cape Maclear Triathlon expected to start this Saturday in Mangochi will go towards charity.
TNM has pumped in K8 million towards the event.
Both international and local participants will compete in canoe racing, 17-kilometre cycle race, track and field events, beach soccer and beach volleyball.
In an interview, Mizu Foundation chairperson Peter Thompson said earnings will go towards activities of Chembe Water Project, Kasungu Elephant Foundation and Help Malawi.
He said the Cape Maclear Triathlon was created as a platform to promote, support and donate to other worthwhile and credible initiatives.
“We want to use sports to generate money for Kasungu Foundation which preserves elephants, Help Malawi which promotes children’s welfare and Chembe Water Project which provides safe drinking water,” he said.
He said the event offers an innovative way of crowd funding, promoting water, sports code, tourism and local entrepreneurship.
“They do such events five times a year in South Africa. Such events are there to promote sports and tourism,” said Thompson.