Celebrated gospel artist Patience Namadingo says before he goes on the international market, he intends to dominate the local scene first.
Namadingo told The Nation in an interview that it is his dream to go international and leave a mark, but that he believes that his music should be everywhere in Malawi first.
“I just don’t want to be on international music channels for the sake of it but to be there and be appreciated. I want to go there while ready for the big stage. That is why now I am growing and developing my brand locally,” he said.
Namadingo said as part of his preparation for the big stage he is producing quality music videos that can compete with other international artists.
On his latest single Dziko, Namadingo said its video, which is the 7th from his latest LP All New Namadingo, was dropped on Tuesday on all local TV channels as well as You tube.
He said: “We have incorporated traditional dance and touch to the video so that we promote Malawi’s pride which is the culture. I am an artist first and part of art is culture.”
He added that he hopes those from outside the country who view the video will appreciate Malawi’s culture and dances.
“In essence, I am spreading the gospel of our Lord Jesus while at the same time promoting Malawi,” he said.
Within hours of releasing the video on social media, fans swarmed the artist with praise.
Wrote one fan Mendes TiyaOyamba: “Awesome track, love the simplicity of the video too, less is more.”
Another fan, Frank Zambezi said “Beautiful video. Keep it up Patience.”
The gospel artist, who is scheduled to have a show on August 26 at Comesa Hall in Blantyre, said his initiative of making sure that Malawi appreciates his music is going well this far.
“In Blantyre, I am all ready to give Malawians a time of their lives. I will perform all the songs from the latest albums as well as other songs from previous albums. It will be a day to appreciate art and worship God,” he said.