Princesses of this year’s Miss Blantyre have decried the negative perception that some quarters pile on beauty models in the country.
Speaking during their official unveiling ceremony as brand ambassadors of Premier Bus Service (PBS) on Friday, Vanessa Chiutsi and Tunosiwe Mwakalinga, first and second princesses of Miss Blantyre, called for a mindset change.
Mwakalinga said: “We wish to put the record straight that beauty models are not whores but partners in development. In fact, modelling is just like any other career that ought to be treated with dignity.”
She admitted that a certain crop of beauty models have messed up the industry before. But she said that does not apply to everyone.
For a long time, beauty models have been associated with immorality, a development which tarnished the image of the industry.
Unscrupulous event organisers, who just use and dump the models, are also said to have been contributed to the woes of the trade.
But organisers of this year’s pageant promised to bring sanity to the office of Miss Blantyre thereby migrating the focus and concept of the pageant from mere beauty to “intelligence and branding”.
However, this was yet to be proved as the journey of the new office bearers has just begun.
On her part, Second Princess Chiutsi said stereotype was the common challenge that the country’s beauty models were facing.
Chiutsi said: “Parading in bikini or miniskirts is part of the game and does not reflect the lifestyle of the particular contestant. And if a model is associated with a bad lifestyle, that does not apply to everyone because to mess up in life is a personal choice. We must learn not to generalise issues or jump into conclusions.”
She called on all in the industry to be exemplary in respecting the rights of beauty models.