At 92, Giddes Chalamanda has no idea what TikTok is. He doesn’t even own a smartphone.
And yet the Malawian music legend has become a social media star, with his song Linny Hoo garnering over 80 million views on the video-sharing platform and spawning mashups and remixes from South Africa to the Philippines.
“They come and show me the videos on their phones, but I have no idea how it works,” Chalamanda told AFP at his home on the edge of a macadamia plantation, about 20 kilometres from Malawi’s commercial city Blantyre.
“But I love the fact that people are enjoying themselves and that my talent is getting the right attention,” he said, speaking in Chichewa.
Despite his grey hair and a slight stoop, the nonagenarian singer and guitarist who has been a constant presence on the Malawian music scene for seven decades, displays a youthful exuberance as he sits chatting with a group of young fans.
Chalamanda’s first recorded Linny, an ode to one of his daughters, in the year 2000.
But global acclaim only came two decades later when Patience Namadingo teamed up with him to record a reggae remix of Linny titled Linny Hoo.
The black-and-white video of the recording shows a smiling, gap-toothed Chalamanda, nattily dressed in a white shirt and V-neck sweater, jamming with Namadingo under a tree outside his home while a group of neighbours look on.
The video went viral after it was posted on YouTube, where it racked up more than 6.9 million views.
Then late last year, it landed on TikTok and toured the globe.
Chalamanda only learned of the song’s sensational social media popularity from his children and their friends.
Since then he and Namadingo have recorded remixes of several others of his best-known tracks.
His daughter Linny’s 16-year-old stepson Austin told AFP that he was proud of his grandfather’s longevity.
“It is good that he has lived long enough to see this day,” said the youngster, who himself aspires to become a hip hop artist.
Born in Chiradzulu, a small town in southern Malawi, Chalamanda won fame in his homeland with lilting songs such as Buffalo Soldier in which he dreams of visiting America and Napolo.
Over the past decade, he has collaborated with several younger musicians and still performs across the country.
On TikTok, DJs and ordinary fans have created their own remixes as part of a #LinnyHooChallenge.
“When his music starts playing in a club or at a festival, everyone gets the urge to dance. That is how appealing it is,” musician and long-time collaborator Davis Njobvu told AFP.
“The fact that he has been there long enough to work with the young ones is special.”
Chalamanda, a twice-married father of 14, of whom seven, including Linny are still alive, said he has no idea how to secure royalties for the TikTok plays.
He and his wife hope to benefit financially from his new-found stardom.
“I am just surprised that despite the popularity of the song, there is nothing for me,” Chalamanda said. “While I am excited that I have made people dance all around the world, there should be some gain for me. I need the money.”
His manager Pemphero Mphande told AFP that he was looking into the issue while the Copyright Society of Malawi said it was ready to assist.
Arts curator Tammy Mbendera of the Festival Institute in Malawi credited platforms like TikTok with creating new opportunities for African talent.
“With songs from our past especially, they were written with such profoundness that they still resonate today,” she said.
“All one has to do really, is get the chance to experience it, to acknowledge its significance. I think that’s what happened here.”