Keturah to be made JCC cultural ambassador

Jacaranda Cultural Centre (JCC) director Luc Deschamps says Afro-soul artist Keturah’s trip to the US to record an album is part of their plan to make her their cultural ambassador.

He said Keturah represents the ideals they have at JCC through the Sounds of Malawi Acoustic Sessions as her music is rooted in traditional sounds and dances of Malawi.

Deschamps said: “As a young artist Keturah has a voice that tells people to value Malawi’s culture and heritage. She is an inspiration to the youth and people of Malawi. Which is why she is being made our cultural ambassador at JCC.”

His remarks follow the artist’s departure for the US where she is expected to record a six-song LP with renowned American producer Harlan Steinberger at his Hen House Studio in Los Angeles.

Apart from production of the LP, Keturah will also use her two-week stay to record a live performance with the Playing For Change Band, which will be broadcast on the American group’s social media pages.

The JCC director said the deal is a huge opportunity for Keturah to work with one of the best producers in the world.

He said: “She will have access to high level facilities and professionals with expertise. They will listen to her music and to herself as well. This opening will introduce Keturah to the world.”

Following the news, ethnomusicologist Waliko Makhala posted a picture of Keturah on his Facebook page with a caption: “Keturah has the voice of Chimbalame cha Kunyanja. Malawi sounds gone international.”

Steinberger, who is a grammy nominee, has worked with Willie Nelson and Sunny War among others.