Sunbird Tourism plc says it seeks to create necessary synergies and tap into the international market through its participation at the Africa Travel Indaba in Durban, South Africa.
In a statement, Sunbird Tourism plc head of sales, marketing and distribution Temwa Kanjadza said the indaba, which opened on Tuesday and will close today, comes at a time when they position the hotel chain for a solid recovery post Covid-19.
She said: “As we position towards full recovery and growth, key is unlocking increased demand through enhanced destination marketing efforts such as the Travel Indaba.
“Sunbird continues to collaborate with the Ministry of Tourism, Wildlife and Culture in its efforts towards destination marketing as it is key to unlocking Malawi as a preferred tourist destination on the international and regional markets.”
It is the first time since the outbreak of the Covid-19 pandemic more than two years ago, that the event is taking place physically.
About 4 000 delegates are expected to attend.
This year’s Indaba will focus, among other things, on recovery from the pandemic, opportunities to combine business and leisure tourism, and enhancing intra-African travel and tourism
Sunbird Hotels and Resorts is one of Malawi’s leading hotel chain with nine properties, including four city hotels, namely Sunbird Capital, Sunbird Mount Soche, Sunbird Lilongwe, and Sunbird Mzuzu.
and skills to adapt and build resilience so that they achieve food security and grow their agribusinesses.”
One of the beneficiries, Dorothy Matiya, said the training will help them improve production and their welfare. “We have been challenged to adapt to the change in order to reap more from our farming. This will help us to harvest more, thereby having increased proceeds,” she said.